In the consumer social networking space the simplest product ideas are nearly always the most successful; Twitter lets members share short status updates, Instagram lets members share photos, and Quora lets members answer questions. Although the ideas are very simple, and all of these products are normally launched with a bare minimum of functionality, the fast integration of user feedback continually enriches the user experience around the core idea.
In the enterprise space you often find start-ups making great products for small to medium sized enterprises, however, these products tend to fail to gain adoption in larger companies. The reason for this is fairly simple – the product requirements differ vastly depending on the size of the company they are created for.
A large company is a much more sophisticated environment. In larger companies there are numerous stakeholders with complex requirements from all over the business, as well as compliance considerations. The challenge is to build a simple and customised product on the basis of these requirements; a product that will address the client’s problems and move the needle on their business performance. Most enterprise social network vendors fail to do it. The result is a Swiss Army Knife; a product that has every feature you can think of, but doesn’t do anything particularly well.
We don’t sell one size fits all solutions; we work with our clients to help them define the necessary tools to meet their actual objectives, and then customise those tools to their specific needs. We understand that every company is different, and have a track record of successful collaboration solving complex compliance and custom integration difficulties.
Enterprise social networking is a new concept, and the initial tools need to be simple and effective. IdeaPlane can help you identify your short-term requirements, ensure they are cost-effective, and build towards your long-term goals as enterprise social networking becomes more widely adopted and benefits your organisation.